SANDRA FERRETTI
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About Sandra Ferretti

My name is Sandra, and the resonance of my name comes from the heart of a country where beauty has been forged for centuries by the great fashion houses and by well-known jewelers, who have put the name of Italy at the top of the hierarchy of elegance.

Elegance is that noble feeling described by the soul's natural desire to find itself in perfection and beauty. Nature abounds in perfection, and we want its beauty to be present in the smallest details, a beauty we yearn to carry with us at all times. The human face is by far the most beautiful expression of divine perfection, the authenticity of each person through its characteristic features forms a temple of beauty, decorated in some places with various clothing items, which at the end is highlighted by the elements that accentuate the spectacle of each person's brilliance , namely jewelry.

My name is Sandra, and the resonance of my name comes from the heart of a country where beauty has been forged for centuries by the great fashion houses and by well-known jewelers, who have put the name of Italy at the top of the hierarchy of elegance.

I started my journey to the world of beauty by flying. I have been flying airplanes since I was 16, a very young age for this complex field. I obtained my pilot's license immediately after reaching the minimum age and continued to fly, obtaining both the aerobatic airplane license and helicopter license. Flying was never a job for me, but a way to discover freedom, overcoming all the stereotypes that follow the fairer sex in a man's world, constantly wanting to surpass myself, becoming a pilot of both airplanes and helicopters, that to truly feel that I have mastered the art of flight regardless of the type of aircraft that takes me to this sublime process of conquering beauty!

Flight means power, elegance, discipline, madness, art plus a subtle touch of sensitivity. I discovered all these assets in the shades of nature, letting myself be inspired by the color palette of the sun, the magic of the moon, the strength of the rocks sculpted by the wind that shine brilliantly, reflecting the light around the setting sun. This is the Sandra Ferretti collection.

Fascinated by the abundance of spectacle that surrounds each flight, after more than 1500 hours spent in the presence of this perfection of nature, seen from a variety of angles, from different heights, a beauty that shines diversely according to the play of lights of each days, I decided to transpose this set of ideas into our creative workshop, a place where the struggle I have is to reduce the whole festival of ideas into a single work, to succeed in creating the individual beauty of each piece, to highlight its authenticity and ability to reflect light depending on the direction and distance from which you look at it, to look for its flaws to translate into finesse and perfection, to make it shine from any angle you can to follow it with your eyes, so that in the end, it bears the signature of my personality in the smallest details, and by reducing this cathedral of beauty in nature to just a few grams, I manage to extract the highlight the brilliance of every body or face that chooses to wear our jewelry collection.

In a practical and procedural world, I looked at everything as an inspiration. I often find myself in situations of finding the ideal dance of the freedom that the sky offers you to fly and the security with which nature embraces you. I have always felt between two worlds: one of power and another of sensitivity. I always asked myself, how could I combine them to express what I feel? I began to fly led by the inner power of my soul. I was flying and looking at the majesty of the forests, the dancing of the water and the intensity of the colors, while my imagination drew elegant forms in subtle shades, thus accentuating the sensitivity that would give birth to the balance I was looking for. This balance is what Sandra Ferretti is called today.

The financial resource to put these ideas into practice, comes from my private life, where entrepreneurship is a family trait, a quality inherited from my mother, the one who is the promoter of transposing my creations into a brand, which will bring me ideas, ideals, dreams but also names.

The business started in flight, with the first takeoff, it materialized in my creative workshop, where, accompanied by classical music listened to on mute, my soul and imagination were the ones that gave birth to my own jewelry creations, a place where I always found myself when I wasn't flying, because there, behind closed doors, my flight continued in various precious forms.

Today, the world seen from above through my eyes and translated into a tangible reality through my own jewelry collection, can shine and bring out the true beauty of each of those who choose to match their personality and outfit with Sandra Ferretti jewelry.